Audiences

Demographics:  Audiences are identified in term of their social class, age, gender nationality, ethnicity, relationship status, family.
psychographics: Audiences are identified by their motivation and needs, desires, aspirations, dislikes, likes and values.

Uses and gratifications
 
There are four main uses and gratifications:
 Information is one of them and it means need for news and information. personal identity means need for forming and exploring identity, and comparing with others. social interaction means need for personal relationships- companionship, discussion, identification with characters.
entertainment means need for escape/ release from everyday pressures and entertainment.

For more information click here


Mood board on word

This is for a psychographic audience because audiences are identified by there motivation and needs, desires, aspirations, dislikes, likes and values.

Advantages- you can access photos easily from the internet by just copying and pasting which doesn't take up much time. its faster to crop things on word than it is on Photoshop .

Disadvantages- you can not cut things out which will make it look boring , you cant changes the effect and colour of it. It doesn't save automatically which might mean you can loose it.



Mood board on Photoshop

 
 
Advantages- you can cut out background and over lap pictures y6ou can change the colour of an image or change the effect by making the picture bolder or lighter.

Disadvantages- it can complicate things and some may struggle to use it . it takes time because you can not just paste and edit you have to go through transform and all of the other stages.